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Our Team

Allie Balling

President, Founder & Path Blazer

Allie Balling has over 30+ years of experience in marketing, strategic planning, and graphic design, with a special focus on proposals and branding. Her ability to manage multiple and varied projects within budget and time constraints has won her the respect of peers and clients alike.

Allie gained significant experience while working with clients, both large and small, in the architecture, engineering and construction (A/E/C) industry. As director of marketing for both HHL Architects and Lendlease (formerly known as Bovis Lend Lease), she developed extensive and intimate knowledge of the A/E/C market and has had great success in applying that knowledge to a variety of industries, yielding an impressive portfolio of high-quality work.

Allie is driven to make each client’s vision become a successful reality and she sincerely enjoys the collaborative process involved in accomplishing this. With a keen eye for detail, a personable and innovative approach, and a tireless focus on achieving results, Allie ensures a successful outcome every time.

PROFESSIONAL & COMMUNITY AFFILIATIONS

  • 2014 Graduate – University at Buffalo School of Management, Center for Entrepreneurial Leadership Core Program
  • 2013 Graduate – University at Buffalo School of Management, Allstate Minority and Women Emerging Entrepreneurs Program
  • American Marketing Association (AMA Triangle)
  • Canisius College Women’s Business Center
  • Center for Child and Family Health (CCFH) Development Committee
  • Downtown Durham Rotary
  • Dress for Success Triangle
  • Duke Hospice Marketing Committee for Duke Hospice Gala
  • Society of Marketing Professionals Services (SMPS)
  • The Southern Coterie (Southern C Alumni)
  • Town & Country Garden Club

 


Irene Pappas

Project Manager, Public Relations Specialist & Path Blazer

Irene Pappas is a strategic public relations specialist with a wide range of brand management experience. Irene’s diverse background working with global and emerging brands has provided her the acumen to assess and act on individual client needs. Prior to joining Allieway Marketing, Irene honed her communications skills in New York City as a public relations specialist in some of the biggest fashion houses including Donna Karan International, David Meister and Diane von Furstenberg.

During this time Irene mastered her roles which included developing international PR strategies, working with national print outlets, broadcast networks and online media, leveraging bloggers/influencers, stylists and celebrities, planning media events and runway shows, and managing social media accounts.

 


Celeste Hyde

Business Developer/Project Manager & Path Blazer

Celeste’s creative marketing path has blazed across the continent and globe, working with top brands, marketing agencies, and in-house at Amazon in senior marketing and creative project management roles, in addition to founding two creative companies. Her encyclopedic knowledge across business categories, marketing and media channels, event, photo, and video production, and content delivery – along with fresh creative approaches and operational expertise – enriches Allieway consulting and creative offerings.

She’s known to be agile, collaborative, passionate, and holistically creative. Her tenure, honed process optimization, and project management training provide the foundation to navigate ambiguity while sharpening brand impact and quality creative execution. Celeste returned home in 2022 to Chapel Hill, following work and life adventures in Washington, DC and Seattle. She is keen to contribute and grow with new clients and work with our expanding team.

 


Meredith Martindale

Copy Writer, Public Relations Specialist & Path Blazer

Meredith is a consultant, curator, and coach who offers a creative, collaborative approach to her clients. She supports growing businesses with community engagement, communications, and marketing strategy. By nature, she’s a people person, empath, and party planner. By trade, she’s an educator and creative turned marcom guru.

Meredith’s background uniquely equips her to bring together the digital and the in-person for brands and businesses. Her work has led to national media attention and published articles as well as digital and in-person growth. Previously, she led member growth and community engagement for an early-stage startup, led the marketing strategy and programming for investors who fund social entrepreneurs, taught fifth and sixth grades, and has started multiple businesses of her own. She is also a Certified Professional Life Coach (ICF).

 


Ellise Williams

Graphic Designer, Marketing Assistant & Path Blazer

Ellise Williams is a graphic designer and marketing assistant with experience in marketing, strategic planning and graphic design. Her ability to multitask and utilize good judgment when prioritizing responsibilities, analyzing information and evaluating results to develop best possible outcomes for the company and the client is essential.

In addition she also utilizes team-oriented and interpersonal skills in order to develop and maintain relationships that support the client’s initiatives and goals. At Allieway Marketing she has gained significant experience while working with clients, both large and small, in various industries. Ellise brings creativity and a fresh perspective to all her work.

 


Jade Streifert

Website & Path Blazer

Jade Streifert has been working in the field of marketing, communications and advertising for over 10 years. She makes it her mission to help your business create a unique brand within the marketplace by engaging the emotions of your future customers through creative branding and interactive marketing.

Jade works to fully understand her clients business goals, specific messaging and internal operations in order to create fully tailored branded marketing solutions.

 


Anna Routh

Photographer & Path Blazer

Anna Routh is an experienced commercial photographer focusing on portrait, landscape, food and documentary projects among others. Anna serves on the Allieway team as both an in-house photographer and photography advisor.

Her unique eye for capturing moments and extensive photography experience make Anna a valued member of the Allieway team.

 


Stephen Broome

Videographer & Path Blazer

Stephen Broome is a filmmaker and content creator with a background in social media, sports videography, music videos, and brand marketing.

He is the Creative Director and Owner of Often & Company, a film production and creative solutions company based in Durham, NC.

 

 


Samantha Ward

Social Media Specialist & Path Blazer

Samantha Ward is a social media manager and content creator. Having spent the last seven years working in digital and social media, including stops at both ESPN and the Boston Red Sox, she has experience creating and implementing social and digital marketing plans.

In those roles, she developed the ability to communicate and react quickly and effectively in the fast-paced environment. She is goal-oriented, driven and excited to be part of the Allieway team!

 


Dexter Balling

VP of Cuteness & Path Blazer

Dexter is an older Beagle mix who was rescued from an animal trap. He required immediate surgery due to an embedded collar. He’s a happy, cuddly guy now, though he remains a bit scared of everything.

Dexter has undergone a lot, having recently had surgery to remove an eye. When he’s not napping under Allie’s desk, you can find him birdwatching out the window!