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Our Team

Allie Balling

President, Founder & Path Blazer

Allie Balling has over 30+ years of experience in marketing, strategic planning, and graphic design, with a special focus on proposals and branding. Her ability to manage multiple and varied projects within budget and time constraints has won her the respect of peers and clients alike.

Allie gained significant experience while working with clients, both large and small, in the architecture, engineering and construction (A/E/C) industry. As director of marketing for both HHL Architects and Lendlease (formerly known as Bovis Lend Lease), she developed extensive and intimate knowledge of the A/E/C market and has had great success in applying that knowledge to a variety of industries, yielding an impressive portfolio of high-quality work.

Allie is driven to make each client’s vision become a successful reality and she sincerely enjoys the collaborative process involved in accomplishing this. With a keen eye for detail, a personable and innovative approach, and a tireless focus on achieving results, Allie ensures a successful outcome every time.


  • 2014 Graduate University at Buffalo Center for Entrepreneurial Leadership
  • 2013 Graduate Allstate Minority and Women Emerging
  • Entrepreneurs Program Graduate
  • Society of Marketing Professionals Services
  • Canisius College Women’s Business Center
  • Downtown Durham Rotary
  • American Marketing Association (AMA Triangle)
  • The Southern Coterie (Southern C Alumni)
  • Town & Country Garden Club
  • Dress for Success Triangle
  • Center for Childhood and Family Health (CCFH)

Irene Pappas

Irene Pappas

Project Manager, Public Relations Specialist & Path Blazer

Irene Pappas is a strategic public relations specialist with a wide range of brand management experience. Irene’s diverse background working with global and emerging brands has provided her the acumen to assess and act on individual client needs.

Prior to joining Allieway Marketing, Irene honed her communications skills in New York City as a public relations specialist in some of the biggest fashion houses

including Donna Karan International, David Meister and Diane von Furstenberg. During this time Irene mastered her roles which included developing international PR strategies, working with national print outlets, broadcast networks and online media, leveraging bloggers/influencers, stylists and celebrities, planning media events and runway shows, and managing social media accounts.

Ellise Williams

Ellise Williams

Marketing Assistant, Graphics Designer & Path Blazer

Ellise Williams is a marketing assistant and graphic designer with experience in marketing, strategic planning and graphic design. Her ability to multitask and utilize good judgment when prioritizing responsibilities, analyzing information and evaluating results to develop best possible outcomes for the company and the client is essential. In addition she

also utilizes team-oriented and interpersonal skills in order to develop and maintain relationships that support the client’s initiatives and goals.

At Allieway Marketing she has gained significant experience while working with clients, both large and small, in various industries. Ellise brings creativity and a fresh perspective to all her work.

Jennifer Calero

Jennifer Calero

Project Manager, Copy Writer, Strategic Thinker & Path Blazer

Jennifer Calero has over 15 years of experience in all aspects of marketing, communications and strategic planning. She specializes in copy writing for marketing communications such as websites and print collateral. She is also an experienced marketing project manager.

Throughout her career, Jennifer has worked across various industries, in various settings including corporate, non-pro t and agency. Her experience has helped her build a solid foundation of marketing knowledge allowing her to not only develop effective marketing strategies but also help her clients implement them.


Anna Routh

Photographer & Path Blazer

Anna Routh is an experienced commercial photographer focusing on portrait, landscape, food and documentary projects among others. Anna serves on the Allieway team as both an in-house photographer and photography advisor. Her unique eye for capturing

moments and extensive photography experience make Anna a valued member of the Allieway team.

Jay Fortner

Website Developer & Path Blazer

Jay Fortner is Allieway Marketing’s seasoned Web Producer. His website design and development skills include LAMP Development, Database Design, Search Engine Optimization, UI/ UX Design, and Web Standards Compliancy.

Jay’s website development work seamlessly combines sophisticated graphic design with functionality. Jay is known best as a hard worker, a problem solver and a team player. Prior to joining the Allieway team, Jay founded and ran his own web production company for 7 years.