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About Allieway Marketing

Allieway Marketing—a WBE-certified consultant firm—develops strategic, innovative and customized proposals, presentations and collateral pieces that stand out in highly competitive environments. With over 25 years of proven experience in the field of architecture, engineering and construction (A/E/C), Allieway brings a wealth of expertise in raising companies to a new level of success.

Allie Balling, Owner of Allieway MarketingAllie Barnett Balling has over 25 years of experience in marketing, strategic planning, and graphic design, with a special focus on proposals and branding. Her ability to manage multiple and varied projects within budget and time constraints has won her the respect of peers and clients alike.

Allie gained significant experience while working with clients, both large and small, in the architecture, engineering and
construction (A/E/C) industry. As director of marketing for both HHL Architects and Lendlease (formerly known as Bovis Lend Lease), she developed extensive and intimate knowledge of the A/E/C market and has had great success in applying that knowledge to a variety of industries, yielding an impressive portfolio of high-quality work.

Allie is driven to make each client’s vision become a successful reality and she sincerely enjoys the collaborative process involved in accomplishing this. With a keen eye for detail, a personable and innovative approach, and a tireless focus on achieving results, Allie ensures a successful outcome every time.

Professional Affiliations

  • 2014 Graduate University at Buffalo Center for Entrepreneurial Leadership
  • 2013 Graduate Allstate Minority and Women Emerging Entrepreneurs Program Graduate
  • Society of Marketing Professionals Services
  • Construction Exchange
  • Canisius College Women’s Business Center
  • National Association of Industrial and Office Properties