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Giving Back to Our Community


Allieway feels lucky to have a national client presence with offices located in two incredible communities – Buffalo, NY and Durham, NC. We are both supported and inspired by our communities and are driven to give back whenever we can.


Happy Scarves

Happy Scarves are hand knitted with love by the Allieway team. Once completed, the scarves are distributed amongst the homeless in our communities.
Both soft and colorful, Happy Scarves provide warmth and a little extra joy to their wearers.

Center For Child & Family Health (CCFH)

Our work with CCFH combines two of Allieway’s favorite activities – helping our community and bringing brands to life through marketing, branding and public relations. Allieway has worked with CCFH for the past year to support their vision: “Every child has the right to be loved, nurtured, and safe.” We don’t think there is anything more true.

Over the years, our team has committed numerous hours to various projects including the Annual Fashion Show and a brand update that spanned across the entire organization.

Additionally, Allie Balling serves on the Development & Communications Committee which engages Board members and other community members as active participants in CCFH’s efforts to raise community awareness and charitable support for its mission.Committee members contribute professional experience and personal insights to help expand CCFH’s visibility and appeal to the community at large.

Learn more about CCFH and their incredible work towards preventing and treating childhood trauma:

St. Joseph’s Historic Foundation: The Hayti Heritage Center

Allieway Marketing is pleased announce that Allie Balling has been named to St. Joseph’s Historic Foundation Board of Directors 2019-2020 Board. As a Board member, Allie will be part of a team that is committed to serving the Hayti Heritage Center, the former St. Joseph’s AME Church, a National Historic Landmark, as a cultural and economic anchor to the greater Durham community.

The St. Joseph’s Historic Foundation, Inc. (SJHF) founded in 1975, is deeply rooted in the historic Hayti community of Durham, North Carolina.  The once thriving business and residential district was dubbed “Black Wall Street” by Booker T. Washington.

The Hayti Heritage Center opened in 1975 under the management of the SJHF.  The Center is a cultural enrichment and arts education facility that promotes cultural understanding through diverse events, activities and programs that preserve the heritage and embrace the experiences of Americans of African descent.

Please take a tour or attend one the amazing events throughout the year:

Duke HomeCare & Hospice

Allieway Marketing has worked with Duke Homecare and Hospice in a number of ways. Most recently, our team created a beautiful annual report that included original branding, design and writing. Additionally, Allie Balling serves on the Marketing Committee for the annual Duke Hospice Gala for which her team created the theme and artwork. The 2019 Gala was a huge success with 280 guests in attendance, the gala raised over $140,000.

Between dancing to tunes spun by DJ Bunn & Company, browsing the silent auction, and posing in the photo booth, guests were moved to tears by stories from those who have experienced the transformative work provided by Duke HomeCare & Hospice.

Learn more on how you can be apart of this fabulous event or be a volunteer:

Dress for Success

Dress for Success is a group that is near and dear to several of the Allieway Marketing team members. Allie Balling currently serves as an Image Coach to the Triangle chapter. As an Image Coach, Allie volunteers her time by providing one-on-one assistance to clients who are navigating the challenges of personal appearance while pursuing a career. Allie provides her clients with constructive feedback and non-verbal communication skills.
Another aspect of Allie’s work includes being a personal shopper by helping her clients find an interview appropriate outfit. Allie’s favorite part of her role is sending her clients to interviews wearing a smile, appropriate attire, and most importantly, confidence!Learn more on how you can help make a difference: