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Create an unforgettable public image for your company.

Allieway now offers a full range of Public Relations Services including print, online and broadcast media relations, social media strategy and execution, influencer marketing and partnership programming.


Public Relations Services

  • Celebrity/VIP Relations
  • Event Production and Marketing
  • Influencer Marketing
  • Media Training
  • Print, Online and Broadcast Media Relations
  • Social Media Strategy and Execution
  • Sponsorship/Partnership Identification, Evaluation, Execution


Some notes on what these things actually mean:

  • Social Media Strategy and Execution
    • Identifying and executing key social media outlets for individual client needs (eg instagram may not make sense for certain brands)
    • Calendar building for social media execution
    • Depending on the client setup, maintaining said social outlets
  • Influencer Marketing
    • Identifying key influencers in each client market which could include:
      • Bloggers
      • Social media “stars”
      • Community influencers (TV personalities, socially engaged individuals)
    • Programing
      • Eg. for a restaurant and experience based clients, getting people in the door. For product based clients, executing mailings of products and press collateral (lookbooks, swatches eg)
  • Print, Online and Broadcast Media Relations
    • Identifying key market outlets including:
      • National Print Outlets
      • Regional Print Outlets
      • Online Media
      • Broadcast Media
    • Calendering, writing and pitching outlet specific media outreach based on the overall marketing calendar
  • Media Training
    • Preparing for on camera, radio, phone interviews
    • Arranging and advising on beauty, grooming and styling for on camera appearances
  • Event Production and Marketing
    • Event planning strategically placed around major product launches, store openings etc.



Design Synergies Architecture P.C.
ReNuvè Medical Aesthetics
Marcia C. Brogan Insurance Agency, LLC.
Niagara Military Affairs Council
Westminster Economic Development Initiative (WEDI)
Everyday Gourmet
Studio 806 Salon and Spa
Green Pastures Still Waters Massage Therapy & Spa