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Client Testimonials

“I’ve worked with Allie for over 10 years. She consistently delivers a full range of top-quality marketing products and services. She always meets our (sometimes unreasonable) deadlines. She is creative, talented and extremely punctual. Always a reliable resource when we need something special.”

Senior Vice President, Barton Malow Company

“Allie truly has helped us reach our full potential as a firm. She came in with a plan to help streamline the proposal process, which not only was far less time consuming for the customer, but for us as well. She went above and beyond to help us rebrand and create a strategic marketing plan. Thanks to Allie’s work, we can further differentiate ourselves from our competition, and guarantee the longevity of our business.”

President & CEO, Joy Kuebler Landscape Architects, PC

“When we decided to revamp our marketing material we considered several firms and went with Allieway Marketing because we believed we would get better results and a better product from the commitment of having a principle engaged in our efforts. Allieway far exceeded our expectations and we are now very proud of our material because of its very professional, creative and fresh look. Allie treated us like an important client and we can’t imagine using anyone else.”

Partner, The NoliWhite Group

“Allieway Marketing has been instrumental in BridgePoint’s brand refresh and ongoing marketing needs. They are excellent partners and easily fit in with our team. Allie and her team are creative, organized and thoughtful in their work. We love our updated brand and are proud to present our marketing materials to current and potential clients. We love working with Allieway.”

, BridgePoint Construction

“Before working with Allieway Marketing, we did not have a brand, an organizational marketing plan, or proper materials. Allie provided us with a clear and consistent vision for our brand. Her design skills are clearly evident in our new brochures and our logo, as they are attention grabbing and informational. We have already received many compliments on them and have made new contacts through them. I would highly recommend Allieway Marketing to anyone else for professional marketing and branding. Allieway Marketing understands that in a world competing for people’s attention, it is imperative to stay consistent and powerful in message and design.”

Executive Director, Westminster Economic Development Initiative (WEDI)

"Allie designed and organized a substantial RFP (Request for Proposal) book for my firm that was outstanding. Her graphic skills are exceptional and Allie successfully organized our images in new and creative ways that clearly represented our firm aesthetic and strength. She was critical in directing and organizing a thoughtful and superior submittal. In addition, Allie’s dedication to achieving a timely, professional and well organized submittal was much appreciated, matched our own, and went far beyond other designers with which we have worked."

Principal, Lee Associates Architects

"Allieway Marketing has been an invaluable resource for Buffalo Manufacturing Works throughout all stages of our brand development and marketing implementation process. From the get-go, Allie and her team provided us with a fresh, clean and modern perspective that was integral to our launch. Whether you are looking to create a new brand or refresh your existing presence, Allieway’s passion, talent and creativity will help your organization succeed."

President, Buffalo Manufacturing Works

“We have found Allie to be truly great to work with.  She consistently goes above and beyond and brings a tremendous amount of creativity and design capability to our projects.  She worked closely with our team to develop a memorable logo, meaningful message, and a highly visible campaign for a complex, long-term project.  Her efforts add significant value to the overall project process.”

Business Segment Manager, Bergmann & Assocaites

“Allie has been a joy to work with on the NT Momentum project. Her professionalism, creativity, and innovative approach to the planning process has helped elevate our entire team to develop a better end product. She has helped facilitate a group creative process and brought a new approach to engaging our entire team. Allie’s contributions to our project have far exceeded our expectations.”

Executive Director, Lumber City Development Corporation

To Whom It May Concern, 

I am writing to recommend the services of the Allieway Marketing. Niagara Military Affairs Council (NIMAC) contracted with Allieway Marketing to redesign the Niagara Military Affairs Council marketing and website materials. We have also hired Allieway on occasion for extra jobs; redesign of program specific outreach materials and print advertisement development.
We have found Allieway Marketing to be on time with product delivery, very reasonably priced, and have done exactly what we’ve asked of them.
I’m happy to recommend the services of Allieway Marketing and Allie Balling, principal. If you have any questions, feel free to contact me. 

Chairman, Niagara Military Affairs Council

We were in need of a new brand; logos, website, collateral, etc. Our goals for the project were to do a better job of telling potential clients what we can do for them, as well as attracting talented people to come work with us. Allie and her team spent a lot of time getting to know our company and the specific industries we cater to. She did interviews with employees and came on site to help us coordinate a photo shoot allowing us to use actual pictures of our office and our team on the new site. The time spent really came through in the final product. We were really happy with our new brand and quickly started working on several new projects with Allieway. I see our partnership with Allieway continuing for a long time!”

Vice President, Sales, Utilant LLC

“Allieway Marketing is helping CCFH with a comprehensive review and refinement of our brand identity, as well as a fresh design and layout for collateral materials while the branding project is underway. I have been impressed by how closely they have listened to our needs and with their understanding of our organization’s unique complexities. And they have been willing to move quickly on project tasks or wait patiently according to our needs. A true pleasure to work with!”
Director of Development, Center for Child & Family Health

“Allie and her team have gone above and beyond to ensure that all of the marketing materials created for the City of Rome represent our community and showcase what we have to offer. The entire campaign represented our brand seamlessly on all aspects with a sleek and stylish design. As in most instances, communication is key, and the Allieway team understands and supports this by always being there when I had any questions or comments.”

MAKENZI L. ENOS, City of Rome

“Working with Allieway Marketing, Inc. has been a wonderful experience. They are creative, talented, detail-oriented, and client-focused. Our organization had a complicated, labor-intensive project that ultimately involved an updated logo that required approval from elected officials followed by the creation of all associated materials AND a new external brand guide website. Allieway was easy to work with and made a stressful project move smoothly to successful completion.”

AMY BLALOCK, Public Affairs Manager City of Durham, N.C.

“I would highly recommend Allieway Marketing for any marketing/communications project. It was easy to see, just by the depth of their initial response to the city’s proposal that they place a high priority on gaining an understanding of the project through research and then carrying out each phase in a timely and cost-effective manner. Oftentimes, the biggest predictor of project success is communications between the contractor and the client. Allieway is stellar at ensuring that there is a clear understanding of project objectives at every step. Finally, Allie pushes, seeking approvals, etc., to stay on schedule so that the project is completed in an agreed upon schedule. While finishing the project on time and on budget are of utmost importance, Allieway factors in one more important factor, and that’s FUN.”

BEVERLY THOMPSON, Public Affairs Director City of Durham, N.C.

“We chose Allieway because of all the groups we interviewed they listened to us and took the time to understand our business. Rather than telling us what we needed they told us they wanted to spend time upfront learning about our customers and our business. We’ve been very happy with the messaging they’ve created. I am very impressed with the “look” they’ve created for our property.”

JIM WARNER Commercial Real Estate Broker, Borden Real Estate

“Working with Allieway Marketing has been one of the most impactful decisions to the success of our business that we’ve made to date. We couldn’t be more pleased and appreciative of their support for our new business and it’s contributed growth in the Triangle community. The Allieway team has a pulse on every major happening in the area, with strategic connections throughout the Triangle which have bared immediate fruit. It would have taken years for us to come up with these significant connections on our own. Working with Allieway has elevated our press coverage and access to things like magazine covers and important City events, opportunities far beyond our expectations! They truly have a talented, down to earth team, with incredible insight and a unique eye for what makes a brand story come to life. Thank you for helping us tell our story, Allieway!”


Durham Food Hall, Owner/Operator

“Allieway Marketing has a true talent for creating branding strategies and working with community stakeholders. For Oswego, the Allieway team developed a brand and strategy that was authentic to our city and spoke to our target audiences. Everything they developed for Oswego reflected Allieway’s deep understanding of our community and was creatively conceptualized to be carried throughout many marketing opportunities in the community. We are thrilled with the final product! ”


City of Oswego, Mayor

“Our firm hired Allieway Marketing to perform a proposal and presentation audit.  Allieway exceeded our expectations!  The audit we received was full of great ideas for meaningful changes to the way we have been writing and preparing our proposals and presentations for years.  We couldn’t wait to begin to implement them.

The team at Allieway is professional, personable, easy to work with and extremely knowledgeable.  I highly recommend them!”


Marketing Director, Mach Architecture, p.c.

“The value of the feedback provided far exceeded the expense. We are expecting a significant return on investment. The feedback received was in depth, thoughtful, well organized, on point, professional and respectfully delivered. Overall, a great experience!”


President, Mach Architecture, p.c.

"Allieway is definitely my go-to graphic design team. I plan to continue to work with Allieway whenever I have the opportunity, whether it is on my company's marketing needs or the needs of my clients. I get compliments every time I hand out business cards an I'm thrilled with the work!"


President, Motivation Marketing, LLC

“Duke HomeCare & Hospice hired Allieway Marketing to develop a theme and design our Annual Report. Allie and her team have gone above and beyond to ensure that our Annual Report represents our community and showcases what we have to offer to patients in the nine counties that we serve. The Allieway team is professional, personable, easy to work with and extremely knowledgeable. We could not be more happy with the finished product.”


Office of Development, Duke HomeCare & Hospice

“Allieway Marketing produces creative, informative, effective strategies and pieces. Not only is the end product fantastic, but the process is easy. They listen, are professional and responsive. Allieway is a wonderful company!”


Office of Development, Duke HomeCare & Hospice