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Lyons Falls, NY

Lyons Falls, NY

Allieway was asked to assist with the facilitation of a marketing and branding strategy for the Lyons Falls BOA (Brownfield Opportunity Area) that seeks to build an identity for the redevelopment of the Village. Realizing that it was imperative  that realistic recruitment strategies be implemented, Allieway presented recommendations  that were accessible for the Village in order to attract business to the BOA sites. Allieway created an identity suite to appeal to new business, residents, and tourism opportunities. The marketing plan and associated collateral functioned in conjunction with the economic analysis in identifying target markets, general tactics, a sales approach, and various initiatives (social media, email, events, advertising).

This was BOA (Brownfield Opportunity Area) project and all marketing items aid in the revitalization and redevelopment of the area. 

SERVICES RENDERED

  • Strategic Messaging
  • Copywriting & Editing
  • Graphic Design & Production
  • Brand Development
  • Logos & Taglines
  • Marketing Communications Plan