North Tonawanda, NY

North Tonawanda hired Allieway to create a brand that communicated an exciting vision for a revitalized waterfront and city center to developers, the business community and residents, and also stay true to the community’s identity and sense of history. The brand’s solid message and strong visuals needed to encourage investment by multiple audiences – including the community it self. The outcome was a huge success, one that we were able to measure because we took the project to the community for their input. As a result we were able to create a name, logo, tagline, and supporting marketing collateral that were not only backed, but also influenced by the North Tonawanda residents.

This was BOA (Brownfield Opportunity Area) project and all marketing items aid in the revitalization and redevelopment of the area.