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Way to Go Durham

Way to Go Durham

Allieway was hired by the City of Durham to create the Transportation Demand Management program brand that won the famed Bloomberg Mayors Challenge. Our team worked with the Durham Transportation Department to create the name and brand for the program – Way to Go Durham. Way to Go Durham aims to work with companies and individuals to create programming that reduces single-occupancy drivers and increases the use of alternative transportation methods in and around Durham. Our team also wrote and created marketing materials and designed and produced the Way to Go Durham website.

*Please note, the original logo for this program was not developed by Allieway Marketing. Allieway Marketing modified the logo based on the client’s request.


  • Strategic Messaging
  • Copywriting & Editing
  • Graphic Design & Production
  • Brand Development
  • Collateral
  • Website Design & Development
  • On-going Marketing Support