HOLLEY, NY Brand Development

HOLLEY, NY

Brand Development

Holley, NY is developing a plan to revitalize their downtown and waterfront areas. The community is currently working to identify the projects they will focus on completing first and as part of this effort, the town leadership is looking for input from the residents on which projects should be prioritized. Allieway is working with the community leaders to develop a brand that captures the essence of the village.  In addition, we also are creating community outreach materials designed to capture the attention of residents and gather their feedback and collateral to attract new business and visitors to the area.

This was BOA (Brownfield Opportunity Area) project and all marketing items aid in the revitalization and redevelopment of the area.