CT WILSON CONSTRUCTION Brand Development

CT WILSON CONSTRUCTION

Brand Development

When CT Wilson was in search of new ideas for their brand and proposal process, Allieway stepped in by conducting an audit for both the overall CT Wilson brand and the existing RFPs.

The brand audit resulted in several fresh concepts for the CT Wilson logo suite collateral, color palette, photos selection, website updates and advertising templates. Additionally, we provided a new brand voice, updated copy, and key messaging to ensure CT Wilson was strategically focused in reaching their target markets.

The RFP audit led to new designs for proposal templates and instructions on how to use info-graphics to gain the readers attention and make a lasting impact. In addition, we provided out-of-the-box packaging and presentation ideas for proposal delivery.

About CT Wilson
CT Wilson Construction Company is a third-generation, family-owned commercial general contractor located in Durham, North Carolina.

SERVICES RENDERED

• Strategic Messaging
• Copywriting & Editing
• Graphic Design & Production
• Brand Development
• Logo Suite
• Collateral