EMPOWER PERSONALIZED FITNESS Public Relations

EMPOWER PERSONALIZED FITNESS

Public Relations

As fitness enthusiasts, we at Allieway were thrilled to win the business of the co-founders and owners of Empower. Allieway began work with Empower to conduct brand material audits as well as a strategic public relations plan. On an ongoing basis, Allieway provides Public Relations support by conducting monthly press outreach, submitting the studio and owners for special awards, and promoting events.

About Empower
Empower Personalized Fitness gym and personal trainers in Durham, NC provides integrated health, fitness and wellness services through a professional and scientific approach utilizing our nationally certified and highly educated staff.

SERVICES RENDERED

Public Relations
Strategic Media Relations Planning
Press Releases
Media Outreach
Community Influencer Outreach
Interview & Appearance Scheduling for Founder
Social Media Strategy
Special Event Coordination
Community Engagement & Public Input

“It was happenstance that brought us to Allieway Marketing, but after learning of Allie and Irene’s diverse and extensive background we knew that we needed them “on our team,” and that is exactly how working with them has felt. It was evident from our very first meeting that they were great listeners and that they truly cared about our vision for our business. They presented us with an approach that both captured exactly what we needed most (help with PR) and fit within our small-business sized budget.

Since working with Irene and Allieway Marketing,Inc. we have been published in several publications, received a couple local business recognition awards and were invited to participate in a Durham-based event that showcased one of our services.

After years of trying to break through the media iron-curtain – they’ve made it happen!

We will add that they are also just really great people, good communicators, fun and a joy to work with!”

JESSICA M. BOTTESCH & RONDA WILLIAMS
Owners, Empower Personalized Fitness