BIZ OF MEDICINE Brand Development

BIZ OF MEDICINE

Brand Development

Allieway is always inspired by creativity and entrepreneurship – we thrive on it! Biz of Medicine is one of the many new and innovative companies out there that we have been lucky enough to work with. Biz of Medicine provides education and training  on the business side of medicine for health care providers. Although clinical practice and education is of the utmost importance in the medical world, the business side of medicine is not something that is taught during school or training. The Biz of Medicine founders noted that this shortcoming leaves many medical providers learning in a trial-and-error manner, something that they personally experienced when moving from residency into their respective practices. The founders of Biz of Medicine saw this gap and created a digital platform focused on webinars for health care providers and students to learn about the business of healthcare.

Our team was asked to create a new brand that could be used across marketing platforms for Biz of Medicine. We worked with both founders to create a logo and color palette that will be flexible to use as Biz of Medicine grows.