DUKE HOMECARE & HOSPICE Care Around the Table Campaign

The Gala Committee of Duke HomeCare and Hospice postponed its annual fundraising event due to COVID-19. In its place, they held a virtual “Care Around the Table” campaign, led by Vietri founder Susan Gravely. Allieway Marketing was asked to help develop this campaign and create its communications and visuals. We worked with the Committee to create collateral, website graphics, and tablescapes to illustrate how the plates can be used in different Holiday settings.  The Hummingbird design on the plates was taken from the 2021 Annual Report that Allieway designed for Duke Hospice.

All donors received an invitation to an exclusive Zoom call with Susan Gravely as she shared about the design and story of these beautiful plates as well as Hospice champions who will share powerful stories about the impact of Hospice. Any donors over $100 received a beautiful, one-of-a-kind hummingbird plate graciously designed and donated by Vietri in honor of a loved one. We hope these plates serve as a reminder of Duke HomeCare and Hospice’s care as we gather around the table.

In total, the campaign raised over $30,000 while doing our part to stay safe during the pandemic. We’re proud to be a long-term partner of Duke HomeCare and Hospice.

• Duke Homecare & Hospice Branding »
• Duke Homecare & Hospice Care Around the Table Campaign »
• Duke Homecare & Hospice 2022 Gala »