BRAWLEY Brand Development

BRAWLEY

Brand Development

Brawley hired Allieway to develop a strategic marketing plan to align to the firm’s updated target markets. As part of the process, Allieway conducted stakeholder interviews. Allieway also updated the firm’s mission, vision, and core values and building out the company’s brand assets. Since the plan’s completion, Allieway has been executing on its strategies and tactics. Brawley has a bold vision for the future of construction. Allieway is happy to work alongside them in seeing it happen!

As Allieway was creating Brawley’s overall strategic marketing plan, we were also developing and execution on an expansion campaign for the firm as it establishes a new office in the Triangle area. Building on a successful history and looking towards the future, Brawley has a tremendous opportunity to diversify its offerings, increase revenue, and set the stage for the future of the industry through an expansion campaign. Brawley also has the opportunity to replicate this expansion campaign throughout the East Coast and beyond. This campaign focuses on marketing tactics designed to build brand awareness, broaden the company’s reach, and prepare Brawley for success in a new market and a new geography. It also creates opportunities for new relationships to be developed and for existing relationships to be further cultivated under the Brawley name.

Browse all Brawley work:

SERVICES RENDERED

Brand Development
Brand Launch Coordination
Collateral
Copy Writing
Graphic Design & Production
Logo
Marketing/PR Plan
Media Relations/Advertising
Presentation Template
Research
Strategic Messaging