DEVELOPMENT & CONSTRUCTION INSIGHT, LLC. AKA DCI Brand Development

DCI approached Allieway Marketing to conduct a brand audit at a critical stage in the firm’s growth. To start, Allieway reviewed all existing brand elements, collateral, and website. Allieway also conducted stakeholder interviews and administered a company-wide survey. After synthesizing results and capturing the essence of their business and brand, Allieway began to develop key messaging areas as well as mission and vision statements and updating brand aesthetics.