BARTON COLLEGE Marketing Campaign

BARTON COLLEGE

Marketing Campaign

Barton College approached Allieway, needing promotional materials for their $75 million Capital Campaign, including a case statement brochure and folder design. The result was a campaign focused on embracing students’ intellectual, spiritual, social, and cultural development that creates the distinctive identity that is Barton College. Barton College is a school of choice for innovation and experiential learning, where students emerge as leaders in high-demand professions. The case statement features staggered pages that highlight the campaign’s pillars and significant investments Barton has made toward building with purpose. The logo design was critical, so Allieway worked closely with the Barton Team to create a beautiful, eye-catching design with the ideal gradient and complimentary aesthetic that accelerates Barton’s vision of positive change for North Carolina and beyond.