SAFE STREETS ONONDAGA ACTION PLAN BRAND DEVELOPMENT Onondaga County, NY

Creating a Brand That Inspires Safer Streets

Allieway Marketing partnered with Onondaga County to develop the brand for the Safe Streets Onondaga Action Plan, a transportation safety initiative and sub brand of Plan Onondaga. The goal was to create a recognizable identity that promotes safer, more accessible streets while encouraging community participation.

The Challenge

The initiative needed a brand that could engage a wide audience, communicate the importance of transportation safety, and encourage residents to share their experiences to help shape future improvements.

The Solution

Centered around the message Every Journey Matters. Every Life Counts., Allieway created a comprehensive brand identity that reflects safety, movement, accessibility, and collaboration.

The visual identity includes a custom logo, vibrant color palette, transportation icon system, graphic patterns, and a complete brand guide to ensure consistent use across all communications.

Community Engagement

To support public outreach, Allieway developed website messaging, social media content, a community survey campaign, a postcard, business card handout, and an 8.5″ × 11″ flyer. Each piece encouraged residents to participate by sharing their ideas and experiences to help create safer streets throughout Onondaga County.

The Result

The Safe Streets Onondaga Action Plan now has a cohesive brand that supports community engagement, builds public awareness, and reinforces the shared vision of creating safer streets for everyone in Onondaga County.