CALDWELL ASSOCIATES Brand Development

CALDWELL ASSOCIATES

Brand Development

Caldwell Associates hired Allieway Marketing to develop and create the firm’s 35th anniversary campaign. To begin, Allieway conducted stakeholder interviews. We then developed a timeline, key themes and messaging, and developed an execution strategy to share about Caldwell’s 35 years of business through web, email, social media, and in-person engagement strategies. We also created a launch day plan, complete with email signatures, branded items for staff and partners, and a banner to display in the office. Caldwell has accomplished a lot in 35 years while staying true to its mission and vision, and we are honored to play a part in this worthy celebration!

SERVICES RENDERED

• Collateral
• Copywriting & Editing
• Email Signature Template
• Graphic Design & Production
• Logo Development
• Service Sheet Template