CHEMUNG COUNTY, NY Comprehensive Community Engagement Communications Plan for Chemung County’s Waterfront Redevelopment Initiatives

CHEMUNG COUNTY, NY

Comprehensive Community Engagement Communications Plan for Chemung County’s Waterfront Redevelopment Initiatives

Tasks:

• Audit research and background materials provided by the county
• Evaluate comparable waterfront redevelopment programs in other areas
• Identify key audiences and messaging pillars
• Outline communications strategies and tactics
• Generate creative concepts to share progress and gain public input
• Present complete engagement communications plan

Approach: Allieway conducted a thorough review of all research, studies, and planning documentation that Chemung County had compiled related to their waterfront properties and redevelopment goals. We also examined case studies of successful waterfront revitalization projects in similar communities to gain best practices.

Drawing from these insights, our team identified key audience groups to be engaged throughout the redevelopment process – from residents and businesses to tourists and potential developers. We then developed core messaging pillars that spoke to shared community values and aspirations.

The comprehensive communications plan outlined objectives, strategies, and tactices to raise awareness, solicit input, and build excitement. Recommendations included public forums, engaging social media campaigns, visualization content, regular email/newsletter updates and construction milestone celebrations.

Results: Chemung County received a comprehensive, multi-year engagement communications roadmap packed with strategic guidance and turnkey creative ideas. The data-driven plan provides detailed audience personas, messaging frameworks, and integrated campaign architectures to generate understanding and enthusiasm throughout the process.

Key deliverables included:

• Audience analysis and messaging guidelines
• Engagement strategies and tactics
• Creative content and feedback collection concepts