GENEVA, NY Food & Beverage Incubator District Marketing Strategy

GENEVA, NY

Food & Beverage Incubator District Marketing Strategy

An essential aspect of the Geneva project was the plan to market the District to the local and regional communities.  As such, the Allieway Marketing team created a detailed marketing strategy for the District. Rooted in research delivered by Camoin Associates and Bergmann Associates, Allieway was able to create a comprehensive plan that gave Geneva actionable tactics and tools for executing outreach, education, and communication to the public. The plan included a recommended timeline for strategy execution, a summation of research, target market trends, demographic overview, essential elements for building the brand, name and logo recommendations, community/visitor engagement initiatives, short-term and long-term marketing tactics, and long-term brand growth commendations.

The strategic marketing plan for the District, though thorough, broke down tactics for executing the plan into manageable pieces. The plan also highlighted essential tactics to help Geneva understand priorities during implementation.

This was BOA (Brownfield Opportunity Area) project and all marketing items aid in the revitalization and redevelopment of the area. 

• Marketing Communications Plan
• Community Engagement & Public Input