LINDSAY HENLEY DESIGN Brand Development

The Allieway team thrives on helping entrepreneurs bring their visions to life through branding. When interior designer Lindsay Henley of Virginia Beach asked us to assist in getting her new business started, we were thrilled – we love working with designers!

Lindsay had a vision for her brand – approachable, yet sophisticated, mature, and curated, but not overly complicated, clean and edited, but with personality. As Lindsey stated, “I am looking to show that I will bring a sense of peace to the design I create for my clients while also bringing out their personalities.”

With this vision in mind, Allieway collaborated with Lindsay to develop brand assets and a brand guide to set Lindsay Henley Design up for her budding business’s bright future. To capture the sense of peace that Lindsay conveys in her designs, we created a soft color palette. Clean yet playful fonts were used to suggest an approachable sophistication. The final product is a brand suite of assets that perfectly illustrates the essence of Lindsay’s work – peaceful spaces with personality.