LOCAL START DENTAL Brand Development

Local Start Dental is a new, innovative clinic coming to downtown Durham with a mission to meets a critical need across the state as it restores smiles and confidence for underserved neighbors while advancing clinical skills of dental professionals. The nonprofit approached Allieway to develop their branding and lead PR and marketing efforts at a critical phase of the non-profit’s journey.

Local Start Dental is built for the community, by the community, and it has a unique model to help the organization be sustainable and financially viable. Because of this, they have many target markets, and Allieway’s early efforts involved honing the key messaging for each audience and developing a donor deck and video. Allieway has also breathed new life into Local Start Dental’s compelling story by creating creative infographics and case studies that help to show both the need in the community and the impact the clinic can have.

Today, Allieway continues to work with Local Start Dental as it prepares to launch its clinic and open to patients in Spring 2021. This includes a PR and marketing strategy and community engagement work. Allieway is also building the organization a new website.

We’re honored to be a part of such impactful work in our local community!

• Local Start Dental Website »
• Local Start Dental Video »
• Local Start Dental Virtual Dentist Event »
• Local Start Dental Donor Wall »
• Local Start Dental Grand Opening »