MAX HUGO INTERIOR DESIGN Brand Development

MAX HUGO INTERIOR DESIGN

Brand Development

Family owned since 1983, Max Hugo Interior Design (formerly Sew Fine II) approached Allieway Marketing for a full re-brand. Because sometimes you just need a new look—they should know! Allieway was tasked with creating an updated brand and developing a strategy for a seamless and effective transition for this full-service interior design firm serving clients across the Triangle.

To start, Allieway conducted internal and external interviews to capture the essence of their business and begin key message development. From there, we developed the Max Hugo’s logo and established photography guidelines to keep all visual elements consistent across the brand and compiled everything into a comprehensive brand guide. We also led led the UX/UI and copywriting for the new website.

Lastly, our team created a brand rollout strategy for the re-brand, including communication with clients, partners, vendors, and the media as well as a social media calendar and two months of content. We consulted on Max Hugo’s advertising strategy and developed a COVID-friendly launch plan to help the new brand reach existing clients and potential new ones beyond the digital realm.

The re-brand reflects the personality and style of their experienced, service-oriented team while positioning Max Hugo Interior Design for future success for years to come.

Max Hugo Interior Design is a woman-owned business.

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SERVICES RENDERED

Brand Development
Brand Launch Coordination – Internal & External
Collateral
Copy Writing
Graphic Design & Production
Logo
Social Media Strategy
Marketing /PR Plan
Media Relations/Advertising
Name Development
Photoshoot Coordination
Research
Strategic Messaging
Website