MID-ATLANTIC ASSOCIATES Conference Promos

Scope

Our team was tasked with developing digital materials to seamlessly promote Mid Atlantic’s participation during and after the multi-day annual conference event.

Tasks

Created 4 social media post templates customized to the conference subject matter and Mid Atlantic’s focus on brownfields development . These assets established a brand presence and gave their participation a consistent and effective voice.

Designed posts with service graphics with bold colors and ample open space to pair with photos from the event to attract maximum attention. 

Prepared adaptable email blast designs with Mid Atlantic branding to allow for easy addition of different content to prepare attendees to meet the representatitives at the event, and to share conference encounters with clients and prospective partners following the event.

Approach

Our eye-catching graphics reduced the need for copy-heavy requirements, and established a platform for team and event images to stand out.

The email templates increase likelihood of brand connection and recognition to inspire a higher clieck-through rate and drive brand loyalty and new social media followers.

Results

The deep social media and graphic catalog coupled with photos positioned Mid Atlantic as an industry leader and first followup from the important industry event. 

From a program perspective, these assets establish a template for future conference strategy and capture.

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