NORTH CAROLINA SCHOOL OF SCIENCE & MATHEMATICS Ignite and Transform Capital Campaign Virtual Event

Due to ongoing COVID-19 constraints, NCSSM pivoted from an in-person, public launch of their $50M Ignite + Transform capital campaign to a virtual launch. To accomplish this, Allieway collaborated with Moss + Ross, the school’s development contractors to deliver an engaging, memorable, and exciting 22-minute virtual event that built buzz and momentum around the campaign. 

We led filming efforts, supported production, developed a marketing strategy for before and after the event including social media, print, and email, made a website landing page for the event, created a toolkit for the steering committee to invite attendees to join the virtual program. 

In the end, nearly 700 people watched the event live on 2.22.22. The link was also shared with another 500 who registered but did not log on. We have continued to see views of the recording climb since the event, too. To top it all off, the new website for Ignite + Transform that Allieway created went live during the event broadcast!

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