CITY OF DURHAM, NC Way to Go Durham

CITY OF DURHAM, NC

Way to Go Durham

Allieway was hired by the City of Durham to create the Transportation Demand Management program brand that won the famed Bloomberg Mayors Challenge. Our team worked with the Durham Transportation Department to create the name and brand for the program – Way to Go Durham. Way to Go Durham aims to work with companies and individuals to create programming that reduces single-occupancy drivers and increases the use of alternative transportation methods in and around Durham. Our team also wrote and created marketing materials and designed and produced the Way to Go Durham website.

*Please note, the original logo for this program was not developed by Allieway Marketing. Allieway Marketing modified the logo based on the client’s request.

Browse all City of Durham work:

• City of Durham Brand Development »
• City of Durham Cemetery Website and Marketing Materials »
• City of Durham Communications Awareness Campaign »
• City of Durham Connect Durham Brand & Brand Guide »
• City of Durham/Durham County COVID Campaign »
• City of Durham/Durham County NE Creek Hydraulic Model Public Notice »
• City of Durham Durham One Call »
• City of Durham Financial Report 2021 »
• City of Durham Financial Report 2022 »
• City of Durham Financial Report 2023 »
• City of Durham Financial Report 2025 »
• City of Durham HR Recruitment Campaign »
• City of Durham Parking Program Campaign »
• City of Durham Way to Go Durham »
• City of Durham Water Management Lead Safe Durham »