CITY OF DURHAM, NC Brand Development

CITY OF DURHAM, NC

Brand Development

When the City of Durham determined that they needed to refresh their logo and communications/branding guidelines, they tapped Allieway Marketing for the job. Beginning with a brand audit, Allieway discovered what was and was not working for the City and those who interact regularly with the logo and brand standards. During our findings, we discovered that not only was the current logo no longer relevant to key stakeholders, but also that the brand and communications manuals were in need of a complete overhaul. We worked closely with key stakeholders to update the logo and complete a thorough process of bringing all brand and communications standards up to date which included taking the manuals online. The end results were a logo and standards that reflected the City’s current core values and community.

BY THE NUMBERS

1 New City of Durham Logo
15 Brand Guide Sections
25 Interviews with Key Internal & External Stakeholders
40 Departmental & Program Logos
200+ Departmental Templates
1 NC Association of Government Information Officers Excellence in Communications Award
1 NC3C Excellence in Communications Award

Browse all City of Durham work:

SERVICES RENDERED

Brand Development
Strategic Messaging
Copywriting & Editing
Graphic Design & Production
Brand Development
Marketing & Communications Plan
Collateral
Website Design & Development Coordination
Community Outreach Interviews

“Working with Allieway Marketing, Inc. has been a wonderful experience. They are creative, talented, detail-oriented, and client-focused. Our organization had a complicated, labor-intensive project that ultimately involved an updated logo that required approval from elected officials followed by the creation of all associated materials AND a new external brand guide website. Allieway was easy to work with and made a stressful project move smoothly to successful completion.”

AMY BLALOCK, City of Durham Communications Department Assistant Director

“I would highly recommend Allieway Marketing for any marketing/communications project. It was easy to see, just by the depth of their initial response to the city’s proposal that they place a high priority on gaining an understanding of the project through research and then carrying out each phase in a timely and cost-effective manner. Oftentimes, the biggest predictor of project success is communications between the contractor and the client. Allieway is stellar at ensuring that there is a clear understanding of project objectives at every step. Finally, Allie pushes, seeking approvals, etc., to stay on schedule so that the project is completed in an agreed upon schedule. While finishing the project on time and on budget are of utmost importance, Allieway factors in one more important factor, and that’s FUN.”

BEVERLY THOMPSON, Public Affairs Director City of Durham, N.C.