PLAYCE Website

Scope: Establish key messaging and copy outline for the website, develop branding including color palette, icons, and user interface for intuitive navigation, accessibility, and visual simplicity with a clear call to action.

Tasks:

• Define website objectives, target audience, key messages
• Create sitemap and wireframes
• Develop visual brand identity and style guide
• Write website copy
• Build responsive website
• Test for accessibility, usability, functionality
• Launch website

Approach: Allieway partnered with Joy Keubler to promote the PLAYCE methodology. We focused on playful yet informative design for intuitive navigation. Rapid development enabled launch within the key marketing window.

Results: Successful on-time launch of microsite showcasing JKLA’s unique community engagement services. Achieved visibility and alignment with marketing goals.

Browse all PLAYCE’s work:

• • PLAYCE Brand Development »
  • PLAYCE Collage Book »
  • PLAYCE Hindsight, Insight, and Foresight Card Deck & Travel Insight Card Deck »
  • PLAYCE Tradeshow »