LivCo Downtowns with Heart

By Ellise Williams In Holiday

Allieway frequently works with municipalities. For this project with Livco, we teamed up with their Economic Development Office to develop an umbrella brand for Livingston County as well as sub-brands for each of their nine downtown areas. It was an honor to celebrate small-town America and brand each community in a way that is distinct to the place while also contextualizing them with the larger county. We know the value of community, and we know the value of clear branding and messaging — this campaign took the area’s rich history and blended it with its modern-day, small-town America feel. Makes you want to plan a trip, doesn’t it?