CITY OF DURHAM, NC Financial Report 2021

CITY OF DURHAM, NC

Financial Report 2021

Allieway Marketing was asked by the City of Durham to create the 2021 Citizens’ Financial Report. In partnership with the City’s Finance Department, our team developed a theme, copy, and design for the annual report. Allieway completed interviews with select departments including the Audit Services Department which we used to create special editorial content for the report. We designed the report to read and feel like a magazine in an effort to increase readability and interest with the public. One of our favorite pieces is an interview between Major the Bull and a member of the City Manager’s Office. The interview was written to help articulate the City’s process for allocating Durham’s nearly $52 million in American Rescue Plan funds.

View the City of Durham Financial Report Here »

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SERVICES RENDERED

Copywriting & Editing
Graphic Design & Production
Strategic Messaging

“Working with Allieway Marketing, Inc. has been a wonderful experience. They are creative, talented, detail-oriented, and client-focused. Our organization had a complicated, labor-intensive project that ultimately involved an updated logo that required approval from elected officials followed by the creation of all associated materials AND a new external brand guide website. Allieway was easy to work with and made a stressful project move smoothly to successful completion.”

AMY BLALOCK, City of Durham Communications Department Assistant Director

“I would highly recommend Allieway Marketing for any marketing/communications project. It was easy to see, just by the depth of their initial response to the city’s proposal that they place a high priority on gaining an understanding of the project through research and then carrying out each phase in a timely and cost-effective manner. Oftentimes, the biggest predictor of project success is communications between the contractor and the client. Allieway is stellar at ensuring that there is a clear understanding of project objectives at every step. Finally, Allie pushes, seeking approvals, etc., to stay on schedule so that the project is completed in an agreed upon schedule. While finishing the project on time and on budget are of utmost importance, Allieway factors in one more important factor, and that’s FUN.”

BEVERLY THOMPSON, Public Affairs Director City of Durham, N.C.

“I would highly recommend Allieway Marketing for any marketing/graphic design project. When my team decided that we wanted to make our Annual Citizens' Financial Report more approachable and interesting for the citizens of Durham, we turned to Allieway. Presenting dense data and statistics in a compelling way is not an easy task but the Allieway team rose to the occasion. The result of Allieway's creative approach to the project was a dynamic and engaging digital document that has the look of a glossy magazine. It includes beautiful photography and layouts as well as captivating interviews and articles"

John Rees
Sr. Treasury Analyst for the City of Durham