CITY OF DURHAM, NC HR Recruitment Campaign

CITY OF DURHAM, NC
HR Recruitment Campaign

The City of Durham approached Allieway with an urgent and specific need to create a campaign for recruitment purposes. With over 400 job vacancies across 29 departments, the campaign would need to speak to an array of potential candidates. Allieway began the process by creating candidate profiles in order to develop campaign visuals and messaging that would speak to each market. The result was a campaign that focused on current employees, why they took their job, and why they have stayed on with the City. The theme of “I came for the X, but I stayed for the Y.” Was the perfect concept to encapsulate the multifaceted needs of individuals in the job market. The campaign can be seen on buses throughout the City, on posters in City Hall, and across social media channels.

Browse all City of Durham work:

SERVICES RENDERED

Ad Placement
Brand Development
Collateral
Copy Writing
Graphic Design & Production
Strategic Messaging
Social Media
Website Design Updates

“Working with Allieway Marketing, Inc. has been a wonderful experience. They are creative, talented, detail-oriented, and client-focused. Our organization had a complicated, labor-intensive project that ultimately involved an updated logo that required approval from elected officials followed by the creation of all associated materials AND a new external brand guide website. Allieway was easy to work with and made a stressful project move smoothly to successful completion.”

AMY BLALOCK, City of Durham Communications Department Assistant Director

“I would highly recommend Allieway Marketing for any marketing/communications project. It was easy to see, just by the depth of their initial response to the city’s proposal that they place a high priority on gaining an understanding of the project through research and then carrying out each phase in a timely and cost-effective manner. Oftentimes, the biggest predictor of project success is communications between the contractor and the client. Allieway is stellar at ensuring that there is a clear understanding of project objectives at every step. Finally, Allie pushes, seeking approvals, etc., to stay on schedule so that the project is completed in an agreed upon schedule. While finishing the project on time and on budget are of utmost importance, Allieway factors in one more important factor, and that’s FUN.”

BEVERLY THOMPSON, Public Affairs Director City of Durham, N.C.