CITY OF DURHAM, NC Communications Awareness Campaign

CITY OF DURHAM, NC
Communications Awareness Campaign

The Allieway team was once again tapped by the City of Durham for a key Communications Department project. Allieway worked with key stakeholders to develop a campaign that showcases the numerous digital communications channels the City of Durham has to offer its residents. One of the unique challenges of this project was creating a campaign theme that encompasses the many different types of channels including podcasts, video programming, social media, and digital newsletters. Click to Connect was the perfect moniker for the campaign as it nods to the digital focus of the communication channels as well as refers to the City’s consistent effort to keep the citizens of Durham informed and linked to their local community.

Browse all City of Durham work:

SERVICES RENDERED

Brand Development
Collateral
Copy Writing
Graphic Design & Production
Strategic Messaging
Social Media
Website Design Updates

“Working with Allieway Marketing, Inc. has been a wonderful experience. They are creative, talented, detail-oriented, and client-focused. Our organization had a complicated, labor-intensive project that ultimately involved an updated logo that required approval from elected officials followed by the creation of all associated materials AND a new external brand guide website. Allieway was easy to work with and made a stressful project move smoothly to successful completion.”

AMY BLALOCK, City of Durham Communications Department Assistant Director

“I would highly recommend Allieway Marketing for any marketing/communications project. It was easy to see, just by the depth of their initial response to the city’s proposal that they place a high priority on gaining an understanding of the project through research and then carrying out each phase in a timely and cost-effective manner. Oftentimes, the biggest predictor of project success is communications between the contractor and the client. Allieway is stellar at ensuring that there is a clear understanding of project objectives at every step. Finally, Allie pushes, seeking approvals, etc., to stay on schedule so that the project is completed in an agreed upon schedule. While finishing the project on time and on budget are of utmost importance, Allieway factors in one more important factor, and that’s FUN.”

BEVERLY THOMPSON, Public Affairs Director City of Durham, N.C.