CITY OF DURHAM, NC Water Department Lead Safe Durham

CITY OF DURHAM, NC

Water Department Lead Safe Durham

The Water Management Department of Durham approached Allieway for a time-sensitive project. They needed a brand for their newest program, Lead Safe Durham. The program was created in response to the EPA’s new requirements for all cities, which call for an inventory of all water service line materials. Since there are many water lines in any given city, active participation from residents to self-report their water lines is required. Allieway was tasked with creating a mark and messaging that would be recognizable for years to come. Allieway successfully designed a mark that conveys the program’s purpose along with messaging that gives a clear call to action to residents. The new brand identity will be used on community outreach materials, advertising, and promotional items.

Browse all City of Durham work:

SERVICES RENDERED

Brand Development
Logo
Copywriting & Editing
Strategic Messaging

“Working with Allieway Marketing, Inc. has been a wonderful experience. They are creative, talented, detail-oriented, and client-focused. Our organization had a complicated, labor-intensive project that ultimately involved an updated logo that required approval from elected officials followed by the creation of all associated materials AND a new external brand guide website. Allieway was easy to work with and made a stressful project move smoothly to successful completion.”

AMY BLALOCK, City of Durham Communications Department Assistant Director

“I would highly recommend Allieway Marketing for any marketing/communications project. It was easy to see, just by the depth of their initial response to the city’s proposal that they place a high priority on gaining an understanding of the project through research and then carrying out each phase in a timely and cost-effective manner. Oftentimes, the biggest predictor of project success is communications between the contractor and the client. Allieway is stellar at ensuring that there is a clear understanding of project objectives at every step. Finally, Allie pushes, seeking approvals, etc., to stay on schedule so that the project is completed in an agreed upon schedule. While finishing the project on time and on budget are of utmost importance, Allieway factors in one more important factor, and that’s FUN.”

BEVERLY THOMPSON, Public Affairs Director City of Durham, N.C.