CITY OF DURHAM, NC Inner Cerkl Capital Campaign Brand Development 

For the City of Durham’s Inner Cerkl initiative, Allieway developed a brand identity for a new employee communications platform designed to deliver personalized news, updates, and resources across the organization.

Through stakeholder collaboration and discovery, we created the Inner Cerkl name, messaging, visual identity, and launch campaign. Inspired by the idea of an “inner circle,” the brand emphasizes connection, belonging, and access to information that matters most to employees.

The identity was designed to align with the City of Durham’s brand while establishing a distinct presence of its own. In addition to the logo and visual system, Allieway developed teaser materials, launch communications, presentations, banners, and promotional graphics to support adoption and engagement.

The result is a modern, cohesive brand that helps employees stay informed, connected, and engaged across the City workforce.

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