LIVINGSTON COUNTY, NY Nine Downtown Brand Campaign

LIVINGSTON COUNTY, NY

Nine Downtown Brand Campaign

For this LivCo project, we worked with the Economic Development Office to develop an umbrella brand for Livingston County as well as sub-brands for each of the nine downtown areas. LivCo has transformed its rich history into a modern-day small-town America experience, and it’s brand needed to reflect that update and invite others to enjoy all the county has to offer. To guide the creative process, we conducted stakeholder interviews and researched historic buildings from each downtown to develop branding, taglines, and key messaging for each downtown. The end product is a unique brand for each downtown with a skyline in the umbrella brand that incorporated an element from each. We also created a marketing plan and an executive summary. Which downtown is LivCo’s “storybook village”? “Village by the springs?” Check out all of our work to learn more and see for yourself!

Browse all Livingston County Economic  Development  work:

• Wayfinding 
• Nine Downtown Brand Campaign
• Grow LivCo 
• DRI (Downtown Revitalization Initiative) Report: Livingston County’s Nine Villages
• DRI (Downtown Revitalization Initiative) Application: Dansville
• Livingston County Annual Report

SERVICES RENDERED

• Brand Development
• Collateral
• Copywriting & Editing
• Graphic Design & Production
• Logos & Taglines
• Marketing Campaigns
• Strategic Messaging
• Wayfinding